Each year Americans spend nearly $3 trillion using their debit or credit cards. If just 5% of these card holders opted to share even just $0.50 from each transaction with charity via Change the World, it would create a flow of $1 billion a year to charity.
Most American families, around 64%, state they give to charitable causes. Nearly 90% of all Americans enjoy online banking services from their financial institutions. If Change the World is successful at simplifying and promoting online giving with banking and financial partners, 5% participation is an attainable goal.